How a Global car maker successfully enlarged its option sets using customer insights.
One of the leaders of the automotive market with a real challenging power, design and notoriety. A global automobile manufacturer and producer of the latest models cars with extreme strength and attractive designs.
To validate the new product’s potential success before launching it into the market.
The company used Q°emotion solution to have an automatic classification the customer’s feedbacks. The comments allowed the company to know which of the aspects of the new product were to keep and which ones boost and the ones that need to be abandoned.
Customer’s interaction reached 150% after integrating the Q°emotion solution in customer reaction analysis. The sales augmented with a percentage of 3%.