USE CASE: AUTOMOTIVE INDUSTRY

How a Global car maker successfully enlarged its option sets using customer insights.

Product definition

Marketing

Customer insight

The company

One of the leaders of the automotive market with a real challenging power, design and notoriety. A global automobile manufacturer and producer of the latest models cars with extreme strength and attractive designs.

The challenge

To validate the new product’s potential success before launching it into the market.

The solution

The company used Q°emotion solution to have an automatic classification the customer’s feedbacks. The comments allowed the company to know which of the aspects of the new product were to keep and which ones boost and the ones that need to be abandoned.

The result

Customer’s interaction reached 150% after integrating the Q°emotion solution in customer reaction analysis. The sales augmented with a percentage of 3%.