Consumer Goods: how to assess the core values and the emotional universe of a new ingredient?

Alert System

Emotions & Topics

Customer Support

The company

The company produces limited editions of makeup products. The company produces a lipstick that attracts all the customers with attractive shapes and glamorous colors.

The challenge

To get an alert whenever a bad comment appears mixed with strong negative emotions.

The solution

Q°emotion implemented an alarm system that alerts the company whenever a bad emotion comment appeared Twitter, Facebook or Instagram.

The result

The new alert system enabled the company to save time and costs. The company became more and more reactive to customer’s claims and fears.