How to assess the core values and the emotional universe of a new ingredient?

Product development

Emotion & sensory

Heuristic map

The company

One of the largest producers and specialty retailers of fragrances and retailed beauty products worldwide. More than 15 000 000 bottles and 2 bottles sold every minute all over the world…

The challenge

To test the emotions triggered by the customer’s first reactions towards the new fragrance.

The solution

A perimeter for the tracking was first defined to capture relevant comments on the new perfume. Q°emotion’s algorithms analysed both semantic and emotional tones in those comments.

The result

The perfume company was able to adapt their product features based on the emotional results provided by Q°emotion. The packaging was changed into a more innovative design, along with attractive colours.

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