One of the largest producers and specialty retailers of fragrances and retailed beauty products worldwide. More than 15 000 000 bottles and 2 bottles sold every minute all over the world…
To test the emotions triggered by the customer’s first reactions towards the new fragrance.
A perimeter for the tracking was first defined to capture relevant comments on the new perfume. Q°emotion’s algorithms analysed both semantic and emotional tones in those comments.
The perfume company was able to adapt their product features based on the emotional results provided by Q°emotion. The packaging was changed into a more innovative design, along with attractive colours.