In this use case we are exploring the case of global retail company. This leader of the sector, is a french brand that was born more than 200 years ago.
To point out the top and worst spots in the supermarket such as cashiers, change rooms, and the entrance.
Q°emotion started first by drawing the company's store map. In this map the different parts of the stores were emotionally represented by heat degrees and different colors , based on the collected information for customers feedback.
Months after using the solution, the company was able to redesign some of the stores (mainly in France ) and the results were impressive. Client’s purchase process was more fluid and even 2 times faster than before thanks to the emotional distribution (source: satisfaction form sent to emails.