USE CASE: TOURISM

How a tourism company adapted their offer according customer's levers of positive emotions.

Customer Experience

Marketing

Customer insight

The company

A french leader specialized in tourism mainly in the french region providing a wide range of offers such as family hotels in holidays villages and extra club services. This company was created 60 years ago and continues to develop through the years.

The challenge

To customize the experience by identifying the emotional levers and breaks for each destination.

The solution

Thanks to an artificial intelligence tool, Q°emotion was able to analyze more than 26 destinations. These results were given in the exact numbers of 2 sentences by verbatim and, 164 characters by verbatim.

The result

After using the Q°emotion solution, the tourism company was able to improve their offers and increase the customer’s engagement.