Published on November 29, 2023  - Updated on December 13, 2024

How to detect weak signals : user guide In a world of increasingly intense competition, detecting weak signals has become a strategic priority for companies wishing to stand out from the crowd and ...

Published on January 08, 2024  - Updated on December 02, 2024

Understanding your customers to optimize your sales strategy A relationship of trust with your customers depends on a thorough understanding of their motivations. With this in mind, customer segmenta...

Published on May 23, 2022  - Updated on November 05, 2024

Emotional Analysis vs. Sentiment Analysis: Which Approach to Improve the Customer Experience? Automatic semantic analysis tools are becoming increasingly diverse and now offer two main approaches...

Published on January 21, 2021  - Updated on November 05, 2024

Comparison: Manual or automatic semantic analysis of verbatim? When you conduct surveys or want to analyse customer feedback in depth, it's very complicated to know how to go about it. Indeed, when...

Published on September 25, 2024  - Updated on October 02, 2024

How to improve customer retention and build loyalty with Emotional AI In an increasingly competitive market, building customer loyalty is essential to ensure the long-term future of your business. Bu...

Published on December 20, 2022  - Updated on September 04, 2024

How to optimize your customer journey to enhance your marketing strategy? How to define a customer journey? In an increasingly competitive world, understanding and improving your customer journey\...

Published on August 02, 2024  - Updated on August 02, 2024

EMOTIONS: THE SECRET TO A SUCCESSFUL CUSTOMER EXPERIENCE Do you think that a silent customer is a satisfied customer? Think again, because you're wrong! A customer won't always tell you ...

Published on November 30, 2022  - Updated on July 26, 2024

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on July 16, 2024  - Updated on July 24, 2024

Case Study: The Impact of Emotion in the Tourism Sector in 2024 Introduction L’émotion plays a key role in customer satisfaction and experience in all sectors of business. And this is all the ...

Published on May 16, 2024  - Updated on May 31, 2024

Semantic analysis and AI, valuable to email channel and customer  Semantic analysis for email stands infamous. In today's digital landscape, email remains a crucial communication channel for business...