Published on September 08, 2020  - Updated on December 04, 2023

How ads and influencers can associate brand and emotions ? Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How t...

Published on August 24, 2020  - Updated on December 04, 2023

5 tips to make the analysis of customer reviews profitable Reading customer reviews has never been more important in the buying process. Who among us does not take a minimum of time to read some re...

Published on August 10, 2020  - Updated on December 01, 2023

The digitalization of the customer experience: a new way to engage your customers Customer experience has always been at the heart of business strategy. This is a key differentiator from the competit...

Published on July 24, 2020  - Updated on December 01, 2023

You are looking forward to improve your customer retention and decrease your churn rate ? Here are 7 tips to help you. 1) Make sure customers can help themselves Most customers will always find ...

Published on June 01, 2020  - Updated on December 01, 2023

How to shape your brand energy and your brand image? Capturing the attention of customers is not enough: we must retain them and, to do so, get to know them. What tool can help companies understand...

Published on May 22, 2020  - Updated on December 01, 2023

How to improve the client's emotional experience? Discover the treasures behind your customers' emotions. Every day, thousands of comments are posted by consumers on brands across social platforms. A...

Published on April 23, 2020  - Updated on December 01, 2023

Customer relations: How can you humanize your bank for your customers? The digital transition that banks have been undergoing in recent years has enabled customers to feel more in proximity with ...

Published on April 02, 2020  - Updated on December 01, 2023

Improve your business strategy : adopt a Customer Centric approach Placing the customer at the center of your strategy and your concerns is essential. New technologies make it possible to take the "C...

Published on January 28, 2020  - Updated on December 01, 2023

The key components to improve customer experience What is customer experience? The customer experience is characterized by the aggregation of feelings and emotions that your customer will experience...

Published on January 13, 2020  - Updated on December 01, 2023

How to gain consumer insights ? Emotions are the #1 factor in customer retention in 94% of industries (Forrester CX index, 2017). For this reason, gaining consumer insight is vital if you are in ...