Published on October 10, 2023  - Updated on December 19, 2023

Evaluate customer experience: qualitative vs. quantitative Evaluate customer experience and customer journey is a key element of any business strategy focused on customer satisfaction and loyalty...

Published on November 08, 2023  - Updated on December 07, 2023

The future of emotional analysis in 2024: Predictions and trends to watch In 2024 , emotional analysis is expected to continue its rapid development. Advances in artificial intelligence (AI)...

Published on November 30, 2023  - Updated on December 05, 2023

The impact of artificial intelligence (AI) on the financial sector The financial sector has undergone more transformations in the past two years than in the previous two decades, with digital transfo...

Published on November 20, 2023  - Updated on December 05, 2023

Net Promoter Score: definition, importance and calculation method When it comes to tools for assessing customer satisfaction, the Net Promoter Score stands out as a particularly interesting tool for ...

Published on October 23, 2023  - Updated on December 05, 2023

The impact of emotions in customer-insurance relationship: a key success factor In the insurance world, where customer trust and satisfaction are central, the importance of the customer relat...

Published on September 21, 2023  - Updated on December 05, 2023

The art of emotional marketing: how to boost your B2B strategy Emotional marketing has been on the rise for many years, primarily in the B2C (Business-to-Consumer) sector. However, even though it...

Published on September 01, 2023  - Updated on December 05, 2023

Revolutionizing customer satisfaction: Unveiling the secrets of NPS tools 1) Understanding the Net Promoter Score Imagine eating your favorite dish at a restaurant when suddenly, the waiter asks you...

Published on June 26, 2023  - Updated on December 05, 2023

The importance of emotion in luxury Luxury has always been associated with opulence, elegance and prestige. However, beyond these outward attributes, the true power of luxury lies in its ability to e...

Published on April 19, 2023  - Updated on December 05, 2023

Semantic and emotional analysis of conversational data The rise of direct messaging applications in customer relations Nowadays, messaging applications have become indispensable tools in the dai...

Published on February 06, 2023  - Updated on December 05, 2023

The power of emotional marketing to build customer loyalty Emotions play a crucial role in human decision making. Indeed, they can influence our perception of the value of a product or a brand, and d...