Published on July 24, 2023  - Updated on April 15, 2024

Generative artificial intelligence to enhance the customer experience The rapid evolution of artificial intelligence (AI) has opened up exciting new prospects for businesses, particularly in the fie...

Published on January 04, 2024  - Updated on January 09, 2024

How to calculate customer retention rate ? "There is only one boss in the company: the customer! And he can fire anyone, from the CEO to the simple employee, just by spending his money elsewhere." - ...

Published on October 10, 2023  - Updated on December 19, 2023

Evaluate customer experience: qualitative vs. quantitative Evaluate customer experience and customer journey is a key element of any business strategy focused on customer satisfaction and loyalty...

Published on November 08, 2023  - Updated on December 07, 2023

The future of emotional analysis in 2024: Predictions and trends to watch In 2024 , emotional analysis is expected to continue its rapid development. Advances in artificial intelligence (AI)...

Published on November 30, 2023  - Updated on December 05, 2023

The impact of artificial intelligence (AI) on the financial sector The financial sector has undergone more transformations in the past two years than in the previous two decades, with digital transfo...

Published on November 20, 2023  - Updated on December 05, 2023

Net Promoter Score: definition, importance and calculation method When it comes to tools for assessing customer satisfaction, the Net Promoter Score stands out as a particularly interesting tool for ...

Published on October 23, 2023  - Updated on December 05, 2023

The impact of emotions in customer-insurance relationship: a key success factor In the insurance world, where customer trust and satisfaction are central, the importance of the customer relat...

Published on September 21, 2023  - Updated on December 05, 2023

The art of emotional marketing: how to boost your B2B strategy Emotional marketing has been on the rise for many years, primarily in the B2C (Business-to-Consumer) sector. However, even though it...

Published on September 01, 2023  - Updated on December 05, 2023

Revolutionizing customer satisfaction: Unveiling the secrets of NPS tools 1) Understanding the Net Promoter Score Imagine eating your favorite dish at a restaurant when suddenly, the waiter asks you...

Published on June 26, 2023  - Updated on December 05, 2023

The importance of emotion in luxury Luxury has always been associated with opulence, elegance and prestige. However, beyond these outward attributes, the true power of luxury lies in its ability to e...